BRANDING AND WEBSITE DESIGN FOR A HOLISTIC PHYSIOTHERAPIST IN SURREY
The Pelvic Physio Farnham
THE ART OF LONGING THROUGH SOULFUL DESIGN
Client's Background
This is Ali's and The Pelvic Physio Farnham story.
With over 17 years of experience, she offers expert pelvic health care designed to help women feel confident, supported, and empowered in every stage of life.
Her mission is to provide specialist, personalised treatment with empathy and warmth, all from the comfort of her clients’ homes.
She came to me ready to bring that same professionalism and care into her brand and website.
CLIENT'S VISION
The Design Brief
During our initial conversations, Ali shared her vision for a brand and website that felt professional yet warm, feminine, friendly and light without losing that expert edge.
She wanted to reassure and empower women with a visual identity that reflected her compassionate approach and specialist knowledge.
Inspired by her calm energy and the incredible work she does, I created a brand that’s soft but confident, and a website that feels welcoming, trustworthy and aligned with her mission.
WHERE BRANDS ARE CREATED AND DREAMS COME TO LIFE
Brand Concept
& Guidelines
Every brand I create comes with a fully custom Brand Concept Presentation. To keep things easier for you, I summarise it all in a Brand Guidelines Sheet. This is your go-to reference for maintaining consistency and confidence across every touchpoint.
At the bottom, you’ll find a mood board filled with imagery and visual cues that reflect your brand's essence, perfect for guiding your social media visuals and overall brand presence.
It’s all designed to make showing up for your brand feel effortless and cohesive.
This branding package includes:
- A Primary Logo
- A Secondary Logo
- Logo Mark
- Colour Palette
- Illustrations
- Typography
- Brand Mission Statement
- Brand Tone of Voice
- Mood Board
THE BRAND'S ONLINE HOME
Website Design
The website I designed for The Pelvic Physio Farnham is centred around calm, clarity, and compassion.
With a soft, feminine colour palette and clean layout, the site is designed to put visitors at ease while clearly communicating Ali’s pelvic expertise.
Every section is thoughtfully structured to educate, build trust, and gently guide users toward taking the next step in their pelvic care journey.
View the live website here → The Pelvic Physio Farnham
THE ART OF LONGING THROUGH SOULFUL DESIGN
It's Your Turn
Every business idea has a story worth telling. You just have to know how to do it.
Let’s bring your ideas to life with soul and strategy, and create a brand that you will fall in love with.
with
Book a complimentary 30 minute discovery call to get started.
