BRANDING, PACKAGING AND WEBSITE DESIGN
Moon Nail Care
THE ART OF LONGING THROUGH SOULFUL DESIGN
Client's Background
This is MOON Nail Care and Kate’s story.
Kate is a nature loving soul. She was inspired by her mum and nans, who embraced natural beauty with grace and confidence.
Guided by their influence, she founded MOON to empower people to celebrate their nails without the harsh chemicals of traditional nail varnishes and salons.
Her vision is to turn nail care into a gentle ritual that honours natural beauty. With the MOON Ritual Manicure Kit, she has created a sustainable, chemical-free alternative to the traditional French manicure, blending elegance, mindfulness, and eco-conscious design.
CLIENT'S VISION
The Design Brief
During the brand concept phase, Kate shared her vision for a brand that felt natural, soulful, and eco-friendly, yet still carried a sense of quiet luxury.
She wanted her branding and website to mirror the calmness of nature and the boho elegance she’s drawn to, while inspiring others to embrace self-care rituals with intention.
Inspired by her warmth, her story, and her commitment to redefining beauty, together we created a brand that feels grounding, soulful, and empowering.
WHERE BRANDS ARE CREATED AND DREAMS COME TO LIFE
Brand Concept
& Guidelines
Every brand I create comes with a fully custom Brand Concept Presentation. To keep things easier for you, I summarise it all in a Brand Guidelines Sheet. This is your go-to reference for maintaining consistency and confidence across every touchpoint.
At the bottom, you’ll find a mood board filled with imagery and visual cues that reflect your brand's essence, perfect for guiding your social media visuals and overall brand presence.
It’s all designed to make showing up for your brand feel effortless and cohesive.
This branding package includes:
- A Primary Logo
- A Secondary Logo
- Logo Mark
- Colour Palette
- Illustrations
- Typography
- Brand Mission Statement
- Brand Tone of Voice
- Mood Board
THE BRAND'S ONLINE HOME
Website Design
The website I designed for MOON Nail Care reflects the balance between nature inspired calm and elevated simplicity.
Using a soft, earthy colour palette paired with celestial touches and boho hand drawn illustrations, the design is clean yet soulful, drawing visitors into Kate’s world of slow, chemical free beauty rituals.
Every section is designed to educate and inspire, while naturally guiding visitors towards discovering the MOON Ritual Manicure Kit. The result is a brand and website that feels intentional, nurturing, and beautifully aligned with Kate’s mission.
View the live website here → Moon Nail Care
THE ART OF LONGING THROUGH SOULFUL DESIGN
It's Your Turn
Every business idea has a story worth telling. You just have to know how to do it.
Let’s bring your ideas to life with soul and strategy, and create a brand that you will fall in love with.
with
Book a complimentary 30 minute discovery call to get started.
