BRANDING AND WEBSITE DESIGN
Jessica Jane Co
THE ART OF LONGING THROUGH SOULFUL DESIGN
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Client's Background
This is Jessica Jane Co and Jess’ story.
Jess built her business from a passion for helping women feel confident, beautiful, and truly themselves.
After becoming a mum and wanting more freedom and flexibility around family life, she transformed her love for beauty into a growing business offering nails, makeup, and beauty services.
As the business evolved, Jess realised her vision was much bigger than a beauty brand alone. She wanted to create an empowering brand ecosystem that not only offered beauty treatments, but also educated and inspired other women through professional beauty training courses.
Jessica Jane Co was born from that vision ~ a brand rooted in confidence, creativity, community and growth.
CLIENT'S VISION
The Design Brief
During the design process, Jess envisioned a brand that felt feminine, playful and instantly recognisable, while still carrying a polished and professional edge.
Inspired by fun typography, pink and green tones and expressive visual details, she wanted the brand to feel bold, memorable and full of personality.
Together, we created a cohesive identity system for Jessica Jane Co and its sub-brands (Academy, Beauty and Wellness), ensuring all sides of the business felt connected while still serving different audiences.
The branding balances softness with confidence, using playful design elements, modern typography and vibrant colour contrasts to reflect Jess’ warm, relatable energy.
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WHERE BRANDS ARE CREATED AND DREAMS COME TO LIFE
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Brand Concept
& Guidelines
Every brand I create comes with a fully custom Brand Concept Presentation. To keep things easier for you, I summarise it all in a Brand Guidelines Sheet. This is your go-to reference for maintaining consistency and confidence across every touchpoint.
At the bottom, you’ll find a mood board filled with imagery and visual cues that reflect your brand's essence, perfect for guiding your social media visuals and overall brand presence.
It’s all designed to make showing up for your brand feel effortless and cohesive.
This branding package includes:
- A Primary Logo
- A Secondary Logo
- Logo Mark
- Colour Palette
- Illustrations
- Typography
- Brand Mission Statement
- Brand Tone of Voice
- Mood Board
THE BRAND'S ONLINE HOME
Website Design
The Jessica Jane Co website was designed with growth, education and user experience at its core. As the academy became the primary focus of the brand, the website needed to clearly showcase Jess’ beauty training courses while building trust and encouraging enquiries and bookings.
Using a clean structure, confidence-led messaging and strategic calls-to-action, the website guides visitors through the academy experience in a way that feels both inspiring and approachable.
The playful colour palette and feminine typography bring personality to the brand, while the overall layout keeps the user journey clear and professional.
The result is a website that reflects Jess’ vision for the future of her business: empowering aspiring beauty professionals while creating a memorable and elevated online presence.
View the live website here → Jessica Jane Co
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THE ART OF LONGING THROUGH SOULFUL DESIGN
It's Your Turn
Every business idea has a story worth telling. You just have to know how to do it.
Let’s bring your ideas to life with soul and strategy, and create a brand that you will fall in love with.
with
Book a complimentary 30 minute discovery call to get started.
