BRANDING AND WEBSITE DESIGN FOR A WELLNESS BRAND IN SURREY
Heather Newman Postpartum Wellness
THE ART OF LONGING THROUGH SOULFUL DESIGN
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Client's Background
This is Heather Newman Postpartum Wellness' story.
Heather is a warm, compassionate guide for mothers navigating motherhood and postpartum. With a background in Film and Television, her path led her into supporting women during one of the most transformative times of theirs lives.
Her mission is to empower mothers to feel seen, supported, and nurtured through postpartum planning, doula care, and wellness practices.
She believes that motherhood deserves more than survival, it deserves care, connection, and joy. Through her work, she provides the guidance and encouragement women need to thrive.
Together we created a brand and website that reflects her caring spirit, approachable warmth, and dedication to holding mothers with empathy and support.
CLIENT'S VISION
The Design Brief
Heather had previously created her own website without any experience in web design. She had felt out of love with her brand and the website felt like a journal with information overload.
During the brand concept phase, Heather shared her vision for a brand and website that felt nurturing, approachable, and trustworthy. She wanted a calm, welcoming space for mothers seeking guidance and support.
She wanted her new website to reflect her personality: friendly, caring, and cheerful, while also communicating professionalism and credibility.
Inspired by Heather’s warmth and the heart she pours into supporting mothers, we created a brand that feels both uplifting and safe. The website embodies her mission to provide a sanctuary for women going through matrescence and a space where they feel seen, supported, and empowered.
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WHERE BRANDS ARE CREATED AND DREAMS COME TO LIFE
Brand Concept
& Guidelines
Every brand I create comes with a fully custom Brand Concept Presentation. To keep things easier for you, I summarise it all in a Brand Guidelines Sheet. This is your go-to reference for maintaining consistency and confidence across every touchpoint.
At the bottom, you’ll find a mood board filled with imagery and visual cues that reflect your brand's essence, perfect for guiding your social media visuals and overall brand presence.
It’s all designed to make showing up for your brand feel effortless and cohesive.
This branding package includes:
- A Primary Logo
- A Secondary Logo
- Logo Mark
- Colour Palette
- Illustrations
- Typography
- Brand Mission Statement
- Brand Tone of Voice
- Mood Board
THE BRAND'S ONLINE HOME
Website Design
The website I designed for Heather is centred around a calm, nurturing energy.
With a soft, inviting colour palette, thoughtful typography, and clean layouts, the site is designed to make visitors feel immediately held and understood.
Each page has been crafted to educate, reassure, and inspire trust, guiding mothers gently towards booking support and exploring her free resources.
Every detail reflects Heather’s ethos: approachable, warm, and empowering offering a new digital home for her brand that feels as comforting as her in-person support.
View the live website here → Heather Newman
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THE ART OF LONGING THROUGH SOULFUL DESIGN
It's Your Turn
Every business idea has a story worth telling. You just have to know how to do it.
Let’s bring your ideas to life with soul and strategy, and create a brand that you will fall in love with.
with
Book a complimentary 30 minute discovery call to get started.
