BRANDING AND WEBSITE DESIGN FOR A HOME STYLIST IN SHROPSHIRE
Adorn Home Styling
THE ART OF LONGING THROUGH SOULFUL DESIGN
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Client's Background
This is Adorn Home Styling and Sally's story.
Sally founded Adorn Home Styling from a deep passion for creating homes that feel both beautiful and meaningful. With a natural eye for interiors and styling, she helps homeowners transform their spaces into homes that feel elevated, welcoming, and thoughtfully curated.
Her approach goes beyond simply decorating a room.
Sally believes your home should reflect your personality, lifestyle, and the feeling you want to experience when you walk through the door.
Through her styling services, she helps clients bring warmth, balance, and intention into their spaces in a way that feels personal and effortless.
CLIENT'S VISION
The Design Brief
During the discovery phase, Sally shared her vision for a brand and website that felt timeless, elegant and refined, while still remaining warm and approachable.
She wanted the online experience to mirror the feeling of walking into a beautifully styled home: calm, inspiring, intentional and cosy.
Inspired by neutral interiors, natural textures, and understated luxury, we created a visual direction that feels sophisticated without being overwhelming.
Soft earthy tones, elegant typography, and spacious layouts were carefully chosen to allow Sally's portfolio and expertise to take centre stage while reflecting her calm and elevated design style.
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WHERE BRANDS ARE CREATED AND DREAMS COME TO LIFE
Brand Concept
& Guidelines
Every brand I create comes with a fully custom Brand Concept Presentation. To keep things easier for you, I summarise it all in a Brand Guidelines Sheet. This is your go-to reference for maintaining consistency and confidence across every touchpoint.
At the bottom, you’ll find a mood board filled with imagery and visual cues that reflect your brand's essence, perfect for guiding your social media visuals and overall brand presence.
It’s all designed to make showing up for your brand feel effortless and cohesive.
This branding package includes:
- A Primary Logo
- A Secondary Logo
- Logo Mark
- Colour Palette
- Illustrations
- Typography
- Brand Mission Statement
- Brand Tone of Voice
- Mood Board
THE BRAND'S ONLINE HOME
Website Design
The website designed for Adorn Home Styling was created to feel clean, luxurious, and effortlessly inviting. Every element was intentionally designed to showcase Sally's portfolio while creating a seamless and inspiring experience for visitors exploring her services.
Using soft neutral tones, refined typography, and carefully balanced whitespace, the website captures the essence of modern, thoughtful interiors.
The layout gently guides potential clients through Sally's services, portfolio and process, building trust while allowing her work and styling philosophy to shine naturally.
The result is a sophisticated online presence that reflects the quality, warmth, and attention to detail at the heart of Adorn Home Styling.
You can view the live website here → Adorn Home Styling
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THE ART OF LONGING THROUGH SOULFUL DESIGN
It's Your Turn
Every business idea has a story worth telling. You just have to know how to do it.
Let’s bring your ideas to life with soul and strategy, and create a brand that you will fall in love with.
with
Book a complimentary 30 minute discovery call to get started.
